Tools for Communicating
Jane Hawkey/University of Maryland
(From left) Sean Cosgrove of the Conservation Law Foundation, Cindy Yeast of Yeast Communications, Aimme David from the Monterey Bay Aquarium and Carmen Yeung of the Nicholas Institute for Environmental Policy Solutions listen to Jane Hawkey of the University of Maryland explain the marine spatial planning board game Trade-Off!.
Ecosystem-based management provides an exciting conceptual framework for approaching decision-making about conservation and human-use impacts on the ocean. There are many projects and processes underway across the United States and around the world that are working to understand and implement ecosystem-based management reform. Managers and supporters agree that ecosystem-based management will require fundamental changes in the way all stakeholders view resource management and interpret agency mandates.
For all its promise, however, ecosystem-based management is a complex and challenging concept that requires a broad set of communication tools, especially as we work to bring a wide variety of stakeholders to the table. Ecosystem-based management is not a panacea for ocean health and this, too, must be adequately explained. Supporters and managers must be able to accurately and efficiently communicate both the current challenges in ocean management and the specific ways in which ecosystem-based management could overcome them.
This Web page contains links to several types of resources for those interested in communicating about ecosystem-based management:
To add a link to any of these lists, please email SeaWeb.
Many organizations, guides and tools can help you develop a strategic approach to communications. These include:
Opinion Research Resources
SeaWeb investigated the attitudes and opinions of many stakeholder groups a they related to ecosystem-based management. We conducted:
- In-depth interviews with scientists, non-government organizations, ocean and coastal management agencies and ocean industries;
- Focus groups with coastal residents and recreational fishers; and
- A nationwide poll of 1,500 adult Americans.
A majority of this research was undertaken in partnership with the Ocean Conservancy. For more information on the research or associated research projects, please e-mail SeaWeb's Ecosystem-based Management Communications Project.
Links to other ocean-related opinion research:
Audio-Visual and Interactive Resources
Atlases and Interactive Image Web sites
Build Your Own Images
Video Links - Ocean Leaders speak about EBM
Documentaries and movies about EBM
EBM in the Media
EBM-specific newsletters and publications: