too Preicous



testimonials

Dr. Steven Cairns
Research Scientist & Curator, Smithsonian Institution

Deep-sea corals such as Corallium are an important part of the ocean ecosystem. Ocean life depends on them for protection from predators and as gathering places for mating. Other coral species—black and blue for example—are already listed on the CITES Appendix II. If any coral species deserves to be protected, it is Corallium,which is traded more heavily and is extremely vulnerable to overfishing pressure.

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Fernanda Kellogg
Senior Vice President, Tiffany & Co. and President, Tiffany & Co. Foundation

Tiffany & Co. is committed to obtaining precious materials in ways that are socially and environmentally responsible. With regard to coral, we believe that coral harvesting as currently practiced is not sustainable and threatens marine ecosystems. We took this stance six years ago and will not use this precious material in our jewelry until we are persuaded that harvesting methods have been adopted that ensure the sustainability of coral reefs. In addition, through grants from The Tiffany & Co. Foundation we support research and community-led work focused on halting the destruction of coral reefs that results from overfishing, shore development, and the effects of climate change. Tiffany & Co. urges international officials to support stronger protection for pink and red corals, so we can be assured of the survival of these precious gems from the sea.

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Dr. Elliot Norse
Scientist & Director, Marine Conservation Biology Institute

Because of its value, global range, trade volume, and importance in the ecosystem, Corallium are among the important marine species being considered for a listing this year. For decades now, we’ve been loving red and pink coral to death. We must not let this happen.

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Dawn M. Martin
President, Seaweb

It is a case in point of how the overwhelming popularity of luxury products from the sea can cause marine life populations to crash, sometimes to irreversible levels. The CITES Conference of the Parties provides the only global venue to protect these vulnerable species from trade pressure. The international community has a chance to help put red coral and wild sturgeon on the road to recovery.

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