We are launching a high-profile campaign that will empower the fashion and design industry to become voices for coral reef conservation.

Our plans include:

• A strategic communications campaign to inform fashion leaders, the media, and consumers of threats to precious corals.
• Policy-related activities to improve protection of precious corals and provide increased monitoring of the global trade.
• Promotion of scientific research to help policymakers and industry make better decisions on the use of coral reefs.

New Goals, Same Strategy

SeaWeb has mobilized hundreds of chefs and retailers in the United States and Europe to serve seafood that is environmentally friendly, thus enabling them to play a role in saving the ocean. Our campaign to protect swordfish resulted in a 97% recovery in its population, and a campaign to reduce fishing pressure on endangered beluga sturgeon resulted in a U.S. ban on beluga caviar. We plan to employ the same strategy we successfully utilized while working with the food and restaurant industry in our new partnerships with the fashion industry.