SeaWeb welcomes partnerships with jewelry and fashion leaders to help us raise awareness of the need for coral conservation, especially of the need to protect precious red and pink corals.

We invite you to:

• Consider removing precious red and pink corals from your sales line;
• Work with us to publicize your decision to not sell precious corals, including serving as a campaign spokesperson or lending your name as appropriate;
• Create a signature piece that we can urge consumers to buy as an alternative to real coral jewelry and fashion items;
• Participate in the policy process by advocating protection for corals by national and international trade agencies;
• Support our education efforts by sponsoring events and publications; and
• Support us by underwriting campaign activities.

“SeaWeb has provided me with the resources I need to make seafood choices that are good for the ocean, as well as a platform to promote my commitment to this cause. This campaign is an exciting, and rare, opportunity to welcome new voices to the effort to save our declining ocean. The fashion industry could make a huge difference to the protection of precious corals. I hope you will join SeaWeb, and all of us who care about the ocean, in this new campaign.”

– Rick Moonen, acclaimed seafood chef