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Using SeaWeb's unique communication techniques and approach to convey complex ocean issues, our initiatives—our programs, projects and campaigns—are designed to tackle some of the most detrimental impacts to the ocean today, including depletion of marine life, climate change, ocean acidification and pollution. They also highlight the links between our own health and that of the ocean.
Asia Pacific Program
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Working to protect one of the most biodiverse ocean ecosystems in the world, SeaWeb's Asia Pacific Program bridges the worlds of marine science, journalism and public policy. SeaWeb is responding to the need for better communications capacity and social marketing campaigns that achieve stronger ocean protections in a region that is home to millions of people who depend on the ocean for their very survival, as it provides them food, medicine and income. Visit the Asia Pacific Program >>
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Ecosystem-Based Management Communications Project
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SeaWeb has been an integral part of the movement away from species-specific management toward embracing ecosystem-based approaches to ocean conservation. Our Ecosystem-Based Management Communications Project works to develop and disseminate strategic communications tools for key groups of decision makers and stakeholders in the ocean community. SeaWeb assists marine nongovernmental organizations and ocean management agencies in their communications and outreach needs, and we convene annual meetings that bring together thought leaders around ecosystem-based management. Visit the Ecosystem-Based Management Communications Project >>
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KidSafe Seafood
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KidSafe Seafood helps to minimize the confusion about what species and which quantities of seafood are safe for children to consume. The program encourages greater scientific clarity and government fish consumption guidelines for kids, works to create demand for healthy and sustainable seafood and educates parents about which seafood is best for their children and for the ocean. Visit KidSafe Seafood >>
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Marine Photobank
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The Marine Photobank is a community of photographers, ocean conservationists, scientists, educators, students and others donating marine conservation images that can be used free for non-commercial and educational purposes. The site contains thousands of images that depict both the wonder and awe of the ocean as well as the challenges it faces today. The photos are used in hundreds of online and print publications each year. Visit the Marine Photobank >>
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PISCES
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PISCES is an international partnership designed to address conservation issues of the Celtic Sea through the involvement of regional stakeholders. This three-year project will introduce a sustainable, ecosystem-based approach to management that will translate European Union policy into practical guidelines and outcomes applicable to the many cultures and sectors involved. Visit PISCES >>
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Seafood Choices
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Seafood Choices is an international program that seeks to provide leadership and create opportunities for change throughout the seafood industry and ocean conservation community. Seafood Choices builds relationships and stimulates dialogue in an effort to encourage all sectors of the seafood industry to make changes that embrace sustainability. Visit Seafood Choices >>
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Too Precious to Wear
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SeaWeb's Too Precious to Wear media campaign works with the fashion, design, home décor and jewelry industries to create demand for coral conservation. The campaign raises awareness of both deep-sea corals and shallow-water coral reefs as living animals, and it seeks to address the threats posed to coral by international trade. Too Precious to Wear has formed partnerships with top-tier fashion and jewelry designers such as Lilly Pulitzer and Tiffany &
to encourage the use of coral as inspiration only, highlighting to consumers and other industry representatives that many alternatives exist to using real coral. Visit Too Precious to Wear >>
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